Posted on December 22, 2011 by admin
Is your business taking full advantage of Google during this Christmas period? Lots of retailers are complaining about online shopping but who is actually using Google to their advantage? The graph below is based on the average worldwide traffic for the search term ‘Christmas Presents’. No prizes for guessing that there is going to be [Read More »]
Posted on September 18, 2011 by admin
Today we are going to have quick look at one of the most used Search Engine Optimisation (SEO) tools on the planet. The Google Keyword Tool. This is the starting point in any good SEO campaign, but you don’t have to be a professional web marketer to know how to use it. What Does The [Read More »]
Posted on June 24, 2011 by admin
Recently you may have noticed yet another social media button popping up on websites – The Google + 1 button. So what is Google plus one and how does it work? In Google’s own words it is a way of saying that “this is pretty cool”. its pretty much the same concept as ‘Digging’ something [Read More »]
Posted on May 30, 2011 by admin
Where does website traffic come from? Most people realise that traffic is an integral part of a websites success but where does it actually come from? Google would be the most common answer to this question, but there are many other traffic sources that sometimes get overlooked. Have a look at the 4 main ways [Read More »]
Posted on May 14, 2011 by admin
What is W3C? The World Wide Web Consortium (W3C) is an international industry consortium dedicated to “lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” So basically they make the web a better place by creating standards for building websites. What’s in it [Read More »]
Posted on March 24, 2011 by admin
Last month Google made a significant change to their algorithm. What is the Google algorithm? In short it is the way Google decides how to rank websites. The most recent update has been labelled the Farmer/Panda Update. ‘Panda’ we think is in reference to a Google engineer Navneet Panda who is credited with playing a [Read More »]
Posted on March 11, 2011 by admin
Following on from our previous posts about How Google Works I thought it would be timely to discuss a question that often gets asked. “When trying to get your website ranked high in Google what is more important – Onsite or Offsite factors? (see post 3 for more info about what Onsite SEO and Offsite [Read More »]
Posted on February 22, 2011 by admin
If you haven’t read part 1 click here Google wants to give its users the best customer experience possible. Therefore it is very important that they deliver HIGHLY RELEVANT results to all their customers/searchers. This is the cornerstone of Google’s entire business, if they don’t produce good search results their customers are going to start [Read More »]
Posted on February 7, 2011 by admin
Understanding how Google works is the most important aspect of successfully getting visitors to your website. Even if you have a Search Engine Optimisation (SEO) company that does it all for you, it is important to at least have a basic understanding yourself. Many SEO companies have reputations that rival Used Car Salesmen when it [Read More »]