Posted on July 12, 2011 by admin
Client Details:
New Life Nutrition is a small team of dedicated dietitians and nutritionists who specialise in weight loss, chronic disease management, irritable bowel syndrome and food intolerance’s.
Brief:
- Design a website that looks vibrant, fresh and healthy.
- Incorporate some moving banners, Twitter feed and Newsletter sign up & Blog.
- Rank in Google for all search terms that are Nutrition/Diet & location related
Solution:
Australian Web Marketers used the existing Orange NLN logo and expanded the design from there. Add to that rotating ‘Hero Banners’ with strong and healthy images, a twitter feed and some ‘special event’ boxes at the bottom of the home page. We then incorporated email collection and a blog to give the site regular and fresh content. When it came to SEO the fact that it was a big site with lots of information allowed us to target lots of great keywords.
Results:
A great looking website that is packed full of useful information. 6 weeks after launch the site had achieved the number 1 ranking in Google for 4 of its targeted phrases and was on the first page of Google for 10 other search phrases.
